Custom CRM Development for Hotels and Service Businesses
Are you losing leads because inquiries come through too many channels? Spending hours copying data between systems? Using a generic CRM that doesn't fit how your business actually works?
You're not alone. Most hotels and service businesses struggle with the same problems: scattered customer data, missed follow-ups, and software that creates more work instead of less.
The Problem with Generic CRMs
Generic CRMs like Salesforce or HubSpot are built for the "average" business. But your hotel or service company isn't average. You have unique processes:
- Inquiries come through Booking.com, Airbnb, your website, phone, email, and WhatsApp
- You need to track room availability or job schedules, not just sales opportunities
- Your team needs mobile access to update status in real-time
- You want to see which channels bring the best customers
Generic CRMs force you to adapt your business to their workflow. Custom CRMs adapt to you.
Common Pain Points We Solve
Lost Leads Inquiries come in after hours, get buried in email, or fall through the cracks between team members. You don't even know how many potential customers you're losing.
Manual Data Entry Your team spends hours copying information from booking platforms into spreadsheets, then into your accounting software. Every manual step is a chance for errors.
No Visibility You can't see which marketing channels work, which team members need help, or which customers are most profitable. You're flying blind.
Disconnected Systems Your booking system doesn't talk to your CRM. Your CRM doesn't talk to your accounting software. Everything is an island.
Our Solution: Custom CRM Built for Your Business
We build CRM systems that fit your exact workflow. Not a one-size-fits-all solution with features you'll never use, but a focused tool that solves your specific problems.
What Makes Our CRMs Different
Built Around Your Process We start by understanding how your business actually works. Then we build a CRM that matches that process, not the other way around.
Only What You Need No bloated feature lists. No confusing menus. Just the functionality that matters to your business, presented in a way your team can learn in hours, not weeks.
Real Integrations We connect your CRM to the tools you already use:
- Booking platforms (Booking.com, Airbnb, direct bookings)
- Payment processors (Stripe, PayPal)
- Email and SMS systems
- Accounting software
- Channel managers
You Own It No monthly fees forever. No vendor lock-in. You own the code and can host it wherever you want.
Mobile-First Your team can access everything from their phones. Update job status, respond to leads, check schedules - all from a mobile-friendly interface.
How It Works
1. Discovery (Week 1)
We spend time understanding your business: How do leads come in? What's your sales process? Where do things break down? What systems do you use now?
2. Design (Week 2)
We create mockups showing exactly how your CRM will work. You see every screen, every workflow, every integration before we write code.
3. Development (Weeks 3-6)
We build your CRM using modern, reliable technology. You get weekly updates and can test features as we complete them.
4. Launch (Week 7)
We help you migrate data from your old systems, train your team, and make sure everything works perfectly.
5. Support (Ongoing)
We provide support and can add new features as your business grows.
What's Included
Lead Management - Automatic capture from all channels, assignment to team members, follow-up reminders, lead source tracking, conversion analytics
Customer Database - Complete customer history, preferences and notes, communication log, booking history, custom fields
Automation - Automatic follow-up emails, SMS reminders, task creation, status updates, report generation
Analytics - Lead source performance, conversion rates, team performance, revenue tracking, custom reports
Integrations - Email and SMS, booking platforms, payment processors, accounting software, calendar systems
Real Results
Our CRMs typically deliver:
- 2-3x increase in lead conversion (because nothing falls through the cracks)
- 10-15 hours saved per week (less manual data entry)
- 100% visibility into your pipeline (know exactly what's happening)
- Better customer experience (faster responses, personalized service)
Pricing and Timeline
Custom CRM development starts at $5,000 and typically takes 4-8 weeks.
The exact price depends on: number of integrations needed, complexity of your workflow, size of your team, and custom features required.
Most clients see ROI within 3-6 months through time saved and leads converted.
Frequently Asked Questions
How is this different from Salesforce or HubSpot? Generic CRMs are built for everyone, which means they're perfect for no one. Our CRMs are built specifically for your business, with only the features you need.
What if my needs change? We can add new features anytime. Unlike subscription CRMs where you're stuck with what they offer, your custom CRM can evolve with your business.
How long does it take? Most CRM projects take 4-8 weeks from start to launch. Simple systems can be faster, complex ones might take longer.
Do I need technical knowledge? No. We build the CRM to be simple enough that anyone on your team can use it. If you can use email, you can use our CRMs.
Can it integrate with my existing tools? Yes. We can integrate with virtually any system that has an API: booking platforms, payment processors, email systems, accounting software, etc.
Who This Is For
Our custom CRMs are ideal for:
- Hotels and vacation rentals managing bookings across multiple platforms
- Cleaning and maintenance companies tracking jobs and clients
- Spas and wellness centers managing appointments and customer preferences
- Restaurants managing reservations and customer relationships
- Any service business tired of losing leads and doing manual work
Next Steps
Ready to stop losing leads and eliminate manual work? Schedule a free consultation to discuss your specific needs and get a custom proposal.