Custom CRM That Tripled Lead Conversion for Cleaning Service
Client: Professional Cleaning Company
⚠️Problem
The company was losing leads because inquiries came through multiple channels (phone, email, WhatsApp, website) and there was no central system to track them. Follow-ups were inconsistent and many potential clients were never contacted.
💡Solution
We developed a custom CRM that captures leads from all channels automatically, assigns them to managers, and sends automatic follow-up reminders. The system includes a mobile app for cleaners to update job status in real-time.
Before
~30% lead conversion rate, frequent missed follow-ups, no visibility into team performance
After
~85% lead conversion rate, 100% follow-up rate, full analytics dashboard
📊Results
183% increase in conversion rate, 40% revenue growth in 6 months, 95% client retention
This CRM transformed our business. We're closing deals we would have lost before, and our team is more organized than ever.
— Business Owner